Professor Abu Naser Ahmed Ishtiaque has been serving the Department of Marketing of University of Dhaka since 2002. He has professional research and academic experiences in the field of marketing especially on services, retailing, electronic commerce, and consumer behavior. In addition, he has undertaken research studies on development and marketing ...
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Professor Abu Naser Ahmed Ishtiaque has been serving the Department of Marketing of University of Dhaka since 2002. He has professional research and academic experiences in the field of marketing especially on services, retailing, electronic commerce, and consumer behavior. In addition, he has undertaken research studies on development and marketing of tourism and hospitality industry. Professor Ishtiaque has 33 articles published in national and international recognized journals on various issues of consumer behavior, supply chain, e-Business, tourism and hospitality management, telecommunication, and finance. Professor Ishtiaque has supervised PhD and MPhil candidates at University of Dhaka (DU), Bangladesh University of Professionals (BUP), and Asia e University (AeU) Malaysia and examined national and international PhD and Mphil theses.
Professor Ishtiaque joined the Department of Marketing of University of Chittagong as a lecturer in 1998 and subsequently he was promoted to the post of Assistant Professor in 2000 and served in this post up to March 2002. He also served as an assistant proctor at the University of Chittagong from May 2001 to October 2001.
Nushrat Nahida Afroz and Abu Naser Ahmed Ishtiaque: Does Affective and Cognitive Destination Image Influence Destination Loyalty? Empirical Evidence from a Developing Country,
Asian Journal of Social Science Research (AJSSR) , vol.6 , no.1 UNITAR International University, Malaysia , pp.58-79 , 2024
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Nushrat Nahida Afroz and Abu Naser Ahmed Ishtiaque: Impact of the Cognitive Image on Destination Loyalty: A Parallel Mediation Technique,,
International Tourism and Hospitality Journal (ITHJ) , vol.5 , no.2 Research Publishing Academy (RPA) , pp.1-19 , 2022
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Abu Naser Ahmed Ishtiaque and Surajit Sarbabidya : Impact of Relationship Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives,
D.U. Journal of Marketing , vol.17 Department of Marketing, University of Dhaka , 2014
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4
Abu Naser Ahmed Ishtiaque: Competitive Advantage through Relationship Marketing: A Study from the Perspectives of Mobile Telecommunication Industry of Bangladesh,
Journal of Banking and Financial Services , vol.6 , no.2 Department of Banking and Insurance, University of Dhaka , 2012
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5
Abu Naser Ahmed Ishtiaque: Tourism Vision 2020: A Case of Bangladesh Tourism with Special Emphasis on International Tourist Arrivals and Tourism Receipts,
Dhaka University Journal of Business Studies , vol.34 , no.2 Faculty of Business Studies, University of Dhaka , pp.13-36 , 2013
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Abu Naser Ahmed Ishtiaque and Surajit Sarbabidya : Job Satisfaction in the Mobile Telecom Industry of Bangladesh: An Internal Marketing Approach,
Journal of Business Studies , vol.34 , no.1 Faculty of Business Studies, University of Dhaka , pp.109-126 , 2013
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Abu Naser Ahmed Ishtiaque, Md. Habib-Uz-Zaman Khan, Md. Shahriar Akter and Zohra Kayeser Fatima : Perception Analysis of Balanced Scorecard- An Application over a Multinational Corporation of Bangladesh,
University Journal of Business Studies , vol.28 , no.2 Faculty of Business Studies, Dhaka University , pp.235-268 , 2007
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Abu Naser Ahmed Ishtiaque, Abdullah Mohammed Ibrahim and Mohammad Ayub Islam : Customer Loyalty: A Study of Mobile Telecommunication Service Providers in Bangladesh,
Journal of Business Studies , vol.28 , no.1 Faculty of Business Studies, University of Dhaka , pp.225-252 , 2007
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Abu Naser Ahmed Ishtiaque, Md. Shahriar Akter and Mohammed Masum Iqbal : Corporate Identity Modeling Through a Local Corporation in Bangladesh,
Journal of Business Studies , vol.27 , no.1 Faculty of Business Studies, University of Dhaka , pp.143-163 , 2006
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10
Abu Naser Ahmed Ishtiaque, Md. Shahriar Akter and Suntu Kumar Ghosh : Customers Expectations and Perceptions towards Health Services through SERVQUAL Model- An Evaluation of Medical Diagnosis Services in Bangladesh,
Prestige Journal of Management and Research , vol.10 , no.1 & 2 Prestige Journal of Management and Research , pp.58-73 , 2006
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11
Abu Naser Ahmed Ishtiaque, Md. Shahriar Akter and Suntu Kumar Ghosh : The Potentiality of Mobile Marketing in the Promotion Mix: A Study over Bangladesh,
D.U. Journal of Marketing , vol.8 Department of Marketing, University of Dhaka , pp.121-136 , 2005
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Abu Naser Ahmed Ishtiaque, Manzur Ashraf and Md. Mahfuz Ashraf : Perspective of E-commerce Industries in Bangladesh and Some Recommendations,
Journal of Business Studies , vol.25 , no.2 Faculty of Business Studies, University of Dhaka , pp.189-198 , 2004
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A. K. Fazlul H. Shah, Kamal Uddin, Abu Naser Ahmed Ishtiaque and Md. Foyzul Bari HimelHimel : Brand Evaluation of the Mobile Phone Service Providers in Bangladesh,
Journal of Business Studies , vol.30 , no.2 Faculty of Business Studies, University of Dhaka , pp.187-200 , 2011
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A. K. Fazlul H. Shah, Dr. Kamal Uddin, Abu Naser Ahmed Ishtiaque and Md. Foyzul Bari Himel : Competitors Analysis in Mobile Phone Service Market in Bangladesh,
D.U. Journal of Marketing , vol.11 , no.June Department of Marketing, University of Dhaka , pp.89-101 , 2008
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15
Abu Naser Ahmed lshtiaque and Faizul Haque : Ceramic Tableware Industry in Bangladesh– Wholesaling and Retailing Practices,
The Chittagong University Journal of Commerce , vol.17 Faculty of Business Studies, University of Chittagong , pp.109-122 , 2002
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Abu Naser Ahmed lshtiaque and Shaikh Rafiqul lslam : Consumer Awareness about Consumer Protection and Legislations,
The Chittagong University Journal of Commerce , vol.17 Faculty of Business Studies, University of Chittagong , 2002
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17
Md. Akteruzzaman and Abu Naser Ahmed Ishtiaque: Potenga Seashore, A Rising Horizon for Tourism- Problems and Prospects,
The Chittagong University Journal of Commerce , vol.16 Faculty of Business Studies, University of Chittagong , pp.107-118 , 2001
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18
Abu Naser Ahmed Ishtiaque: Cigarette Hawkers in Dhaka City: A General Business Characteristics,
The Chittagong University Journal of Commerce , vol.14 Faculty of Business Studies, University of Chittagong , pp.405-420 , 1998
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Abu Naser Ahmed Ishtiaque, Md. Rafiqul Islam and Md. Akteruzzaman : An Insight into the Purchase Decision Process and Behavioral Pattern of Consumers in Bangladesh,
Journal of Business Studies , vol.24 , no.1 Faculty of Business Studies, University of Dhaka , pp.183-195 , 2003
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20
Abu Naser Ahmed Ishtiaque, Md. Wahidul Habib and Md. Morshed Hasan Khan : Electronic Commerce in the epoch of Information Technology: Its Opportunities and Challenges in the Business Landscape of Bangladesh,
Journal of Business Studies , vol.23 , no.2 Faculty of Business Studies, University of Dhaka , pp.377-393 , 2002
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21
Abu Naser Ahmed Ishtiaque: E-Commerce- An Emerging Issue in Modern Marketing,
The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh) , vol.28 , no.4 Institute of Chartered Accountants of Bangladesh , pp.86-94 , 2000
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22
Abu Naser Ahmed Ishtiaque: Lease Finance in Bangladesh- A Marketing Overview,
The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh) , vol.28 , no.1 Institute of Chartered Accountants of Bangladesh , pp.87-94 , 2000
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23
Abu Naser Ahmed Ishtiaque: Analysis of Institutional Market of Ceramic Industry in Bangladesh,
Chittagong University Studies (Commerce) , vol.13 Faculty of Business Studies, University of Chittagong , 1997
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24
Serajul Hoque and Abu Naser Ahmed Ishtiaque: Transport Service- A Comparative Marketing Analysis between Dhaka-Chittagong Roadway and Railway (Written in Bengali),
Bangladesh Studies (Journal of the Institute of Bangladesh Studies, University of Rajshahi , vol.1406:7 Institute of Bangladesh Studies, University of Rajshahi , pp.181-200 , 2000
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25
Abu Naser Ahmed Ishtiaque: A Scheme of Tourism Development Model: The Case of Bangladesh,
D.U. Journal of Marketing , vol.15 Department of Marketing, University of Dhaka , 2012
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26
Abu Naser Ahmed Ishtiaque and Eva Sadia Saad : Tourism Practices in South-East Asian Muslim Countries: Lessons for Bangladesh to Develop Tourism Industry,
Journal of Business Studies , vol.33 , no.2 Faculty of Business Studies, University of Dhaka , pp.19-36 , 2012
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27
Abu Naser Ahmed Ishtiaque: Recent Initiatives of OIC on Tourism: Lessons for Bangladesh,
D.U. Journal of Marketing , vol.14 Department of Marketing, University of Dhaka , 2011
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Abu Naser Ahmed Ishtiaque, Moutushi Tanha and Arifur Rahman : Factors Considered in Business Buying Across Different Levels of Distribution Channels: A Study on Cement Industry of Bangladesh,
D.U. Journal of Marketing , vol.16 , no.1 Department of Marketing, University of Dhaka , pp.91-119 , 2013
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Abu Naser Ahmed Ishtiaque and Shaikh Rafiqul Islam : Country Branding: A Critical Review of Bangladesh’s Brand Title ‘Beautiful Bangladesh’,
Jagannath University Journal of Business Studies, Jagannath University , vol.12 , no.1 & 2 , pp.61-75 , 2012
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Abu Naser Ahmed Ishtiaque and Sumaiya Minnat : Facebook Marketing: Creating Opportunities for Women Entrepreneurs in Bangladesh,
IUBAT Review, A Multidisciplinary Academic Journal of International University of Business Agriculture and Technology , vol.1 , no.1 International University of Business Agriculture and Technology , pp.25-37 , 2016
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Mr. and Abu Naser Ahmed Ishtiaque: A Proposed Information Systems Strategies for Academic Institutions,
Journal of Banking and Financial Services , vol.6 , no.1 Department of Banking and Insurance, University of Dhaka , 2012
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... and Abu Naser Ahmed Ishtiaque: An Evaluation of the Influence of Psychological Factors in Online Shopping: The Case of UK Consumers,
Journal of Banking and Financial Services , vol.7 , no.1 & 2 Department of Banking and Insurance, University of Dhaka , 2013
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Abu Naser Ahmed Ishtiaque and ---- : Ceramic Industry in Bangladesh: Wholesaling and Retailing Practices,
The Chittagong University Journal of Commerce , vol.17 Faculty of Business Studies, University of Chittagong , 2002
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34
Minhaj Ferdous and Abu Naser Ahmed Ishtiaque: Prospects of E-Commerce in Pharmaceutical Industry: A Case Study on Drugstore.com,
Journal of Business Studies , vol.29 , no.3 Faculty of Business Studies, University of Dhaka , pp.103-119 , 2013
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